Valentine Erb - Web Designer, Developer & Strategist
I am a CIW Professional BBA who has dedicated his career to providing business services that focus on interactive marketing. I offer an array of capabilties including: web design and development; search engine optimization; hosting migration and management; brand strategy; and copywriting. My specialties include: application architecture; user interface and experience; server-side scripting; social media and networking; affiliate marketing; and content management systems. The success of my works lies in a thorough understanding of how to make technology effectively work for business. I'm available and equipped for projects of all sizes; from an hour's consultation to enterprise-level builds and beyond — whether your service provider left you in a lurch and you need out of a sticky situation immediately or your firm needs a permanent day-to-day development partner, you should get in touch.
Featured Works:
Recent Notables:
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10/17/2011 — New Interactive Microsite at VermontEpostcards.com Launched for the Vermont State Department of Tourism and Marketing
Developed under hmc2, this site allows visitors to select a photograph from a flickr set, choose and position a headline and compose a message, then send their ePostcard via email or share it via Facebook and be entered to win a contest. -
6/24/2011 — Green2Growth.com Launched for the Community Summit on Sustainable Development and Smart Energy in Worcester, MA This Fall
This microsite, developed under KSV, is powered by ColdFusion and leverages the YUI and Shadowbox.js. It also features a customized WordPress blog installation. -
6/8/2011 — New Microsite at CVPS.com/SmartPower Launched for Central Vermont Public Service's Smart Grid Electricity Network Implementation
This site, developed under Kelliher Samets Volk, is powered by a ASP and leverages the YUI and jQuery JavaScript libraries, including the Really Simple Slideshow plugin. Its architecture is crafted to make updating the site quck and easy without a CMS. -
2/24/2011 — Sophisticated New Website at slgLawFirm.com Launched for Attorneys Shlansky Law Group, LLP of VT, MA, NY and Washington, D.C.
This all-new website, developed under advertising agency Kelliher Samets Volk, is powered by a comprehensive content management system and has features including a slideshow, drop-down navigation menus and embedded fonts. -
12/16/2010 — New Fully Content-Managed Edition of KSVC.com Launched for Advertising Agency Kelliher Samets Volk of Burlington, Boston & NYC
This site, which I developed as an independent service provider for KSV, is powered by a custom-built content management system (CMS) and has features including multimedia galleries and slideshows. Its application framework is based loosely on that of the previous version of the site, launched during the summer of 2010. - 10/26/2010 — New VSAC “SWYA Professional” Site Honored With Silver 2010 W3 Awards in the Structure & Navigation and Education Categories
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9/16/2010 — StartWhereYouAreVtPro.org Wins WebAward for Outstanding Achievement in Web Development, Education Standard of Excellence
This site, which I developed as Creative Director at W. Hardy Interactive under Kelliher Samets Volk for the Vermont Student Assistance Corporation, is a resource for Vermont educators, counselors and community partners. Its features include: a robust custom content management system; a sophisticated drill-down search feature; enhanced functionality for registered users; and a wide array of cutting-edge JavaScript components. The WebAwards are presented annually by the Web Marketing Association for websites that set the worldwide standard of excellence. -
8/18/2009 — Eco-Resort Maho Bay Camps Launches New Edition of Maho.org
I worked with Maho Bay, the world's first eco-resort on St. John, USVI, for the better part of a decade in various roles under W. Hardy Interactive. In 2009, as Creative Director, I developed a new edition of their website that has features including a comprehensive eCommerce platform for their art center's store and the resort's online reservations, a high-volume custom email newsletter system and more. Only a few months earlier, I had also developed EstateConcordiaPreserveVillas.com for marketing the eco-sensitive villa parcels adjacent to Maho Bay's Concordia resort. -
3/23/2009 — All-New Edition of VT Travel Planner GoVermont.com Released
I've been developing online travel planning websites since 2000. As Creative Director at W. Hardy Interactive, I led the team that developed a new GoVermont.com which leverages (among other things): Travelocity for online availability & reservations; the Yahoo! User Interface (YUI) library for enhanced user interface; and databases including the State of Vermont's official calendar of events to provide a comprehensive travel planning tool for visitors to the Green Mountains. -
11/16/2007 — All-New Edition of Vermont Country Properties Sotheby's International Realty's Website Launched at VermontCountryProperties.com
I started working with VCP when they were a single office serving a very small area. Today they are the second largest luxury real estate broker in the state and a consistently superior web presence has no doubt played a significant role in their success. In 2007, as Creative Director at W. Hardy Interactive, I led the team that developed a new edition of VermontCountryProperties.com, which was completely reinvented to optimize both the user's experience and the search engine rankings of the site. With hundreds of thousands of unique pages indexed by search engines, VCP's website gets top placement for virtually every key word or phrase relating to real estate in Vermont. Soon after the release of this site, the software that powers it was further leveraged to facilitate launching unlimited numbers of “satellite” sites dedicated to the targeting of specific market segments and sub-segments. -
7/20/2007 — AuthorFriendly Website Platform Released From Beta
As Executive Producer and then Creative Director at W. Hardy Interactive, I led the team that developed the AuthorFriendly product, a platform for publishing content-managed websites with systems for eCommerce, blogs, e-mail newsletters, reviews and more. It currently powers several dozen websites including CarlaKing.com, HerosJourneyFoundation.org, QuillGordon.com, BenningtonBakery.com, Garage45PriceGuide.com, LisaAlpine.com and SelfPubBootCamp.com. -
12/6/2006 — Overview of the NetBeans 5.5 IDE Interactive Demo Released
In 2006, as Executive Producer at W. Hardy Interactive, I developed interactive Flash-based demos of Sun Microsystems' Sun Java Studio Creator and NetBeans 5.5 integrated development environments (IDE's). Sun Java Studio Creator has been discontinued in favor of plugins for the NetBeans IDE and NetBeans has continued to evolve, now in version 6.9.1, so these demos have since lived out their useful lives at Sun (acquired by Oracle in 2009), but you can view them here (NetBeans) and here (Creator). In my work with W. Hardy Interactive I also developed portlet content for Sun's Liferay-powered MySDN portal and actively managed hosting services including an enterprise collaboration platform, a catalog of Web2.0 application demos and the Moodle-powered SunStudentCourses.com online learning center. -
1/26/2006 — CAPcreative.com and SarasotaOriginals.com Win Gold and Silver ADDY Awards in Flash-Based B2B and Consumer Website Categories
As Director of Interactive Marketing at CAP Creative, two of the websites that I produced won regional ADDY awards. An all-Flash edition of the agency's own site won a gold in the Flash-based B2B category and a sophisticated ColdFusion-based edition of a restaurant group's website won a silver in the consumer category.


![slgLawFirm.com (c. 2011-present) [via KSV] - a custom, content-managed and search engine optimized website with features including drop-down menus, slideshows and embedded fonts](/images/works/slgLawFirm_Small.jpg)
![VermontEpostcards.com (c. 2011-present) [via hmc2] - a ColdFusion-based microsite for the Vermont Department of Tourism and Marketing](/images/works/VermontEpostcards_Small.png)

![Green2Growth.com (c. 2011-present) [via KSV] - a ColdFusion-based microsite for a community summit in Worcester with a WordPress-powered blog within it](/images/works/Green2Growth_Small.png)
![CVPS.com/SmartPower (c. 2011-present) [via KSV] - an ASP-based microsite for the launch of a Central Vermont Public Service's smart grid electricity network](/images/works/CVPSSmartPower_Small.png)